Company magazine, as part of their alcohol awareness campaign, have featured the DA5000 Breathalyser from www.valuebreathalysers.co.uk. The breathalyser was used to measure the resultant blood alcohol levels in female consumers of wine. Company hope to draw attention to the move of pubs and restaurants to “large” glasses for serving wine.
Outlets encourage the consumtion of “large” glasses, by refering to standard measure glasses as “small”. Many establishments were also found to defer to the large glass measures if no direct request is specified by the customer at the point of ordering “a glass of wine”
The move away from traditional pub measures has in many cases doubled the alcohol present per glass, leaving consumers under-estimating the quantity of alcohol consumed and its effect.