The new TV campaign focussing on the mental health harms of Cannabis is now running.
Aimed at 11-18 yr olds the campaign will cost £2.2m and run for 6 weeks.
Cannabis remains the most commonly used drug in the UK but rates of usage are 10% lower in the 16-24yr age group compared to 10 years ago.
Greater mental health risks are associated with stronger Skunk cannabis and the rise in binge smoking. The campaign aims to message that these new forms of drug and habit are not associated with the “soft drug” view of cannabis held by many young users.