The breathalyser test was introduced on british roads in 1967, and since that time has prevented many accidents and deaths on the roads.
THINK! runs two major drink drive campaigns every year, in summer and at Christmas, using a variety of media including TV, cinema, radio, posters in pub washrooms, outdoor advertising and partnership marketing campaigns.
If you drive at twice the current legal alcohol limit, you are at least 30 times more likely to cause a road crash than a driver who has not been drinking.
The THINK! strategy for drink driving is to remind all drivers of the personal consequences of drink driving, and that a drink driving conviction can ruin your life.
Our campaigns focus on the ‘moment of doubt’ around the second pint, when drivers are considering whether or not to have another drink.